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The objective behind the company’s plan to enter the agarbatti business is to create employment opportunities in Nepal amongst the weaker section of society. It is expected that SNPL’s strong distribution network would aid in penetration of the market and enable captureortfolio and technical knowledge will be a competitive advantage.

The value proposition of Mangaldeep agarbatti is to provide superior fragrance experience to consumers at competitive prices. The portfolio of Mangaldeep consists of offers which is either flower or herb or wood (Sandal) based fragrance and others which are fine fragrance (i.e. not based on any flavor, shrub etc.). The most premium offer in the portfolio Fragrance of Temple (Gold) variant is a masala based agarbatti which is light brown in colour and contains natural ingredients and herbs.