The value proposition of “Mangaldeep” Agarbatti is to provide a superior fragrance experience at competitive prices to consumers. The portfolio currently straddles all segments, offering consumers a choice of multiple fragrances, price points and packaging formats.  

Access to ITC’s “Mangaldeep” brand, product portfolio and technical expertise knowledge coupled with SNPL’s strengths in distribution have enabled SNPL to create a business with significant market standing.

In keeping with its commitment to augment societal capital, SNPL continues to strengthen its relationships with small and medium enterprises, which provide employment opportunities to the economically deprived sections of society.